Ep 7. The impact EV adoption is having on public perception of automotive tech

In this episode of the Auto Tech Show, Marc and automotive influencer Ben discuss the evolution and adoption of electric vehicles (EVs). They explore the factors driving consumer acceptance, the challenges faced in the market, and the strategies that original equipment manufacturers (OEMs) can implement to enhance engagement with potential buyers. The conversation highlights the importance of practical features, the role of charging infrastructure, and the future of EVs in the automotive landscape.

Takeaways

• Tesla made a product that was appealing and affordable.
• Consumer perception of EVs has shifted dramatically over the years.
• The ease of use and low maintenance of EVs attract new buyers.
• Engaging consumers through test drives is crucial for EV adoption.
• The dealership experience needs to be simplified and transparent.
• Charging infrastructure maintenance is vital for consumer confidence.
• Price and aesthetics are key factors for mass EV adoption.
• Proactive engagement from brands can create competitive advantages.
• The future of EVs will include performance variants for enthusiasts.
• The automotive industry is undergoing significant transformation with EVs.