Ep 50. Transforming Tire Sales: Merging Digital Innovation with Seamless In-Store Solutions

In this episode of the Auto Tech Show, host Marc Babin wraps up the SEMA Auto Show 2024 series with Chance Harrington from Tire Connect by Bridgestone. They discuss the evolution of tire sales, the impact of digital transformation on consumer behavior, and the importance of transparency and trust in the purchasing process. The conversation also highlights the significance of real-time data management and future-proofing strategies in the tire industry.

Takeaways

• Tire Connect helps dealers increase customer satisfaction and revenue.
• Consumer buying habits have shifted significantly towards online transactions.
• COVID-19 accelerated the adoption of digital solutions in tire sales.
• Transparency in pricing is crucial for building customer trust.
• The in-store experience remains vital for tire purchases.
• Real-time data management is essential for effective procurement.
• Future-proofing strategies are important for tire retailers.
• Partnerships in the industry can lead to better solutions.

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