Ep 40. Innovations in Sustainable Freight & Digital Transformation

In this episode of the Auto Tech Show, host Mark Babin speaks with Jacob Lee Ornstrand, CEO of PNO, about the challenges and innovations in the automotive industry, particularly focusing on sustainable freight and digital transformation. They discuss the significant issue of empty kilometers in European road freight, the shared economy model in trailer usage, and the role of technology in optimizing fleet management. Jacob emphasizes the importance of investing in technology for operational efficiency and the future of sustainability in the industry. He also shares insights on PNO's legacy and commitment to being a force for good in the transportation sector.

Takeaways

• PNO is the largest rental provider to road freight in Northern Europe.
• The company focuses on sustainable freight and digital transformation.
• 384 billion empty kilometres in European road freight represent a significant inefficiency.
• Shared capacity models can help reduce empty kilometres and improve sustainability.
• Technology plays a crucial role in managing a large fleet effectively.
• PNO Ventures is dedicated to innovation and sustainability.
• Investing in technology is essential for operational efficiency.
• The future of the industry lies in shared capacity and digital tools.
• PNO aims to inspire the industry towards sustainability and innovation.
• The legacy of PNO is centered around integrity and long-term impact.

‍