Ep 4. Driving Digital Transformation in the Automotive Industry

In this episode of the Auto Tech Show, Marc discusses the digital transformation of the automotive aftermarket industry with Momchel Kovachev, Chief Digital Officer at Intercars SA. They explore the changing attitudes towards innovation, the impact of new generations on service expectations, the importance of data-driven decision-making, and the challenges of accessing vehicle data. The conversation emphasizes the need for a clear understanding of digital transformation, empowering employees to innovate, and the exciting future ahead for the automotive aftermarket.

takeaways

• The automotive industry is evolving towards digital transformation.
• Innovation is often adopted first in sales channels, not in the aftermarket.
• New generations have different expectations for automotive services.
• Listening to customer needs is crucial for industry adaptation.
• Data-driven decision-making is essential for modern automotive businesses.
• Access to vehicle data is a significant challenge for the aftermarket.
• Digital transformation requires a clear understanding of its principles.
• Empowering employees fosters innovation within organizations.
• The automotive aftermarket has exciting opportunities ahead.
• Continuous adaptation and innovation are key to success in the industry.

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