Ep 35. What is Driving the Future of Mobility and Tire Innovation

In this episode, host Marc Babin interviews Guy Heywood, a tire industry expert from Hankook Tires, to discuss the future of mobility and tire innovation. They explore the challenges and driving forces behind the tire industry, the importance of tires in overall vehicle performance and safety, and the need for sustainability in the industry. Heywood emphasizes the need for consumer education and awareness about the complexity and importance of tires. He also highlights the role of technology, such as AI, 3D printing, and supercomputing, in driving innovation and improving tire performance. The conversation with Guy Heywood from Hankook Tire explores the impact of technology on the tire industry and the competitiveness of the market. Heywood discusses how technology has leveled the playing field, allowing newcomers to compete with established players. He emphasizes the importance of investing in new technologies and innovation to stay ahead in the industry. Heywood also highlights the transition from tires to tires plus sensors plus data, as autonomous vehicles become more prevalent. He emphasizes the need for the industry to educate consumers about the importance of mobility and the value of premium products.

Takeaways

• Tires are often overlooked, but they are a critical component of vehicle performance and safety.
• The tire industry is facing increasing demands for sustainability and environmental regulations.
• Technology, such as AI, 3D printing, and supercomputing, is driving innovation and improving tire performance.
• Consumer education and awareness about the importance of tires is crucial.
• The future of the tire industry involves developing specific tires for electric vehicles and meeting ambitious sustainability goals. Technology has leveled the playing field in the tire industry, allowing newcomers to compete with established players.
• Investing in new technologies and innovation is crucial for staying ahead in the industry.
• The transition from tires to tires plus sensors plus data is essential as autonomous vehicles become more prevalent.
• Educating consumers about the importance of mobility and the value of premium products is crucial for the industry's success.