Ep 3: Tire Cologne 2022 Wrap-Up

In this episode of the Auto Tech Show, Marc and guests discuss the highlights from Tire Cologne 2022, focusing on the challenges and innovations in the tire industry. They explore ongoing supply chain issues, the need for digitization in tire data, and the latest trends and technologies showcased at the event. The conversation emphasizes the importance of adapting to new digital solutions and the evolving landscape of the automotive industry.

takeaways

• Tire Cologne 2022 marked a significant return to in-person events.
• Supply chain issues are a major concern for the automotive industry.
• Companies need to improve traceability and visibility in their supply chains.
• Digitization of tire data is gaining traction but still faces challenges.
• The tire industry has been slow to adopt digital solutions compared to other automotive sectors.
• Innovations in tire technology are being held back by the pandemic.
• The importance of accurate data in managing tire inventory is critical.
• There is a growing interest in online tire purchasing solutions.
• Networking and relationship building were key themes at Tire Cologne 2022.
• The future of the tire industry lies in integrating digital solutions with traditional practices.